In the fast-paced world of e-commerce and digital marketing, high-quality video content is crucial for driving sales and boosting conversions. However, hiring actors, writing scripts, and filming product reviews in expensive studios can drain time and budgets.
With artificial intelligence, brands can now create professional presenter-led product videos in minutes. Using AI avatar technology, you can create a digital brand ambassador to introduce your products, explain key features, and answer customer FAQs.
Instead of spending hours recording multiple takes, you can simply type your product details and let an AI avatar deliver the pitch with perfect speech and engaging body language.
In this article, you will learn how to create a talking product video using AI with Zoice by following a complete step-by-step process.
What Are AI Product Videos?
AI product videos are marketing presentations created using artificial intelligence. They feature lifelike virtual avatars that speak directly to customers, acting as digital salespeople. You write the product description, benefits, or promotional offer, and the AI animates the avatar to deliver the message naturally. These videos can be embedded on e-commerce product pages, landing pages, or social media ads. For example, you can create an AI avatar video explaining: “Introducing our new smart water bottle that tracks your daily hydration goal…” or “Here is how you can set up your new coffee maker in under three steps…” The AI avatar delivers the script flawlessly, helping you improve user engagement and boost conversion rates.How to Create a Talking Product Video Using AI with Zoice
Creating a product video with an AI avatar is simple. Follow the steps below to generate a professional product presentation.Step 1: Visit Zoice.com and Click Sign In
Go to Zoice.com in your browser and click the Sign In button available at the top-right corner of the homepage. This will open the login page where you can access your Zoice account.
Step 2: Sign In to Your Zoice Account
If you already have a Zoice account, enter your registered email address and password, then click Sign In. You can also choose Sign in with Google if your account is connected with Google. After successfully signing in, you will be redirected to the Zoice dashboard.
Step 3: Create a New Zoice Account (For New Users)
If you are using Zoice for the first time, click Sign Up to create a new account.
Enter the required details:
- Name
- Email address
- Password
Step 4: Navigate to Avatar Characters
After logging in, you will reach the Zoice dashboard. From the left sidebar, click Avatar Characters under the Manage section.
This section allows you to create, customize, and manage AI avatars that you can use for product tours, e-commerce ads, and brand marketing.
Step 5: Click Create New Avatar
On the Avatar Characters page, click the Create New button to start creating your custom AI brand presenter.
This will open the avatar creation page where you can create your avatar by uploading an image or generating one using an AI prompt.
Step 6A: Create Your Avatar Using an Image (Skip to Step 6B if you don’t have an image)
Upload a clear, high-quality image of a model or brand spokesperson that you want to convert into a product avatar. Add an avatar name so you can easily identify it later in your library.
For better results, use an image with:
- Clear face visibility
- Professional business or casual attire
- A welcoming, friendly smile
- High image quality
Step 6B: Generate Avatar Using AI Prompt (Skip if you uploaded an image)
If you don’t have an image, select the AI Prompt option to create an avatar using a text description. Enter an Avatar Name, describe the type of brand spokesperson you want (for example: “A friendly and energetic male product presenter in a casual t-shirt, standing in a bright modern tech office, warm natural lighting”), and click Generate Image. Once you are happy with the generated image, click Generate Avatar.
Step 7: Upload Your Avatar Image and Generate Avatar
Now upload the image you want to convert into your AI product presenter. Add a unique Avatar Name so you can easily find and manage your avatar later, and click Generate Avatar. Zoice will process your image and create your AI avatar profile.
Step 8: Select Your Created Avatar
After your AI avatar profile is generated, go back to the Avatar Characters section. Your newly created avatar will appear in the avatar library. Click on the avatar you created to select it.
Step 9: Go to Avatar Settings
Click on Avatar Setting to add details about the AI Agent, like Gender, Ethnicity, Age, Voice, and Accent.
Step 10: Click Generate Video
After selecting the avatar you want to use for your product video from the library, click Generate Video to open the video creation workspace page.
Step 11: Add Script and Configure Video Settings
After opening the avatar video creator, you can customize your video by entering a script, selecting a voice, choosing the output format, and adding an action prompt.
Step 12: Add Your Script and Select Voice Model
Click on the script box. A popup window will appear where you can write the detailed product script. Add the script that your AI agent will speak in the video.
Tip: For product videos, keep your script concise and focus on solving a customer problem. Detail the key benefits of the product clearly.
Step 13: Click on Select Voice
Click on the Select Voice option. You can browse through the available public voices, listen to voice previews, or upload your own voice. Select an enthusiastic, friendly, and energetic AI voice model that matches your brand’s style.
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Choose the Voice for your AI presenter
Step 14: Choose Video Output Settings
Click on Output Settings. Choose the aspect ratio and resolution based on where you want to publish your product video:- Aspect Ratio: 16:9 for YouTube and website embeds, or 9:16 for TikTok, Instagram Reels, and Amazon listings.
- Resolution: Select 1080p or up to 4K for high-quality professional output.
Step 15: Add Action Prompt
Click on Action Prompt to control how your AI avatar behaves during the presentation. You can write your own instructions or select suggested action styles (such as: “warm, energetic smile, natural hand gestures, looking directly at the viewer with high confidence”).
- You can choose or type the custom action prompt .
Step 16: Generate Your AI Product Video
After setting up the script, voice, output settings, and action prompt, review all your configuration options. Click Generate to start processing your AI product video.
Step 17: Preview Audio and Click on Generate Avatar Video
Before generating the final video, Zoice creates an audio preview so you can verify how your script sounds. Check pronunciation of product names and features. If everything sounds correct, click Generate Avatar Video to create the final talking video.
Step 18: Preview and Download Your AI Product Video
Once the AI avatar video finishes processing, play the final result to check the avatar movements, voice synchronization, and video quality.
If you are satisfied, click Download to save the video to your device. Your AI product video is now ready to be uploaded to your online store, landing page, or social ads!
Example Input Image, Script, Action Prompt & Output Video
To help you get started, here is an example of an input image, script, action prompt, and generated AI product video.Used Image
Used Script
Used Action Prompt
Output Result Video
Below is the rendered AI product video based on the input script:Tips for Creating Better AI Product Videos
- Focus on Benefits: Instead of just listing features, explain how the product improves the customer’s life.
- Keep it Brief: Product videos are most effective when they are under 60 seconds. Keep the script punchy and direct.
- Add a Call to Action (CTA): Tell the viewer exactly what to do next, like “Shop now,” “Visit our site,” or “Use discount code.”
- Match Voice to Brand: Choose a voice model that represents your brand persona—whether it is professional, energetic, or friendly.
AI Product Videos Can Be Used For
- E-commerce product description pages (PDPs)
- Social media ads (Instagram, Facebook, TikTok)
- Amazon product listings
- Email newsletters to highlight new arrivals
- Explainer videos for complex tech products